Since 2016, video marketing has transformed from a highly popular method of consuming content from brands and businesses to an entire marketing strategy. Video is the future of converting cold leads into high-quality warm leads and delivering exceptional service to existing customers. Keep reading to learn why you should incorporate this media into your marketing strategy.
5 REASONS YOUR BUSINESS NEEDS VIDEO MARKETING
Video marketing is the future of marketing and the future is here. Here are 5 reasons you need to incorporate video into your marketing strategy today.
BOOST CONVERSIONS AND SALES
Simply enhancing your landing page with a product video can create an 80% increase in conversions. Furthermore, research shows that video is directly related to purchasing decisions. In fact, 74% of consumers surveyed indicated that they bought a product after watching a video explaining the product.
OUTSTANDING RETURN ON INVESTMENT
According to a survey conducted by Wyzowl, 83% of businesses believe that video content provided a good return on investment. Even more exciting, you do not need a massive marketing budget or experienced in-house team to produce effective videos. It is not the quality of the video that matters to consumers. It is how well the video explains the product or service. In fact, people find lower quality videos offer a greater sense of sincerity and authenticity.
SERP RANKINGS
According to Moovly, your website is 53 times more likely to be shown on the front page of Google if there is a video embedded on your site. Videos lead visitors to spend more time on your site and this exposure time tells search engines that your site has high-quality, trustworthy content. The significance of your site containing videos has increased significantly since Google purchased YouTube.
Your SERP, or search engine results page, ranking is so important because over 67% of people do not go beyond the first five organic search engine listings. Furthermore, the first search engine results page accounts for nearly 95% of all web traffic for any given search term. This is why it is so crucial that you optimize your videos, especially those on YouTube, for SEO.
Titles and descriptions should be well-written. If your video is on YouTube, include a link directing viewers to your website and products or services. High-quality leads will click this link because they want to learn more or possibly purchase your company's solution.
APPEAL TO MOBILE USERS
According to Wyzowl, 90% of consumers watched videos from mobile devices, such as tablets, smartphones, and laptops, in 2017. The number of videos watched since the third quarter of 2013 has grown by over 233%. According to YouTube, mobile video consumption doubles every year. Furthermore, a study published by Google indicates that users who consume videos on their smartphone are two times more likely than television viewers and 1.4 times more likely than desktop viewers to feel a personal connection with a brand that delivers their video content, including ads, on their device.
ENCOURAGE SOCIAL SHARES
Facebook is rapidly becoming as popular as YouTube for consuming videos. It has launched features to encourage said content, such as Live Video, 3600 Video, and Lifestage, an app focused on videos for teenagers. You may not think about consumers sharing branded videos with their social network, but 76% of consumers said they would if it was entertaining. If you keep in mind that people share emotions rather than facts, you can have an incredibly successful video campaign on social media, including Facebook.
SCHEDULE YOUR INITIAL CONSULTATION TODAY
Are you ready to take your business to the next level? At PHENYX, we specialize in several types of video marketing. Contact us today to schedule a consultation and learn how we can help you.
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