Video Trends for the Future: What to Expect in 2023

For business owners, staying up-to-date with the latest video trends is essential for success in a rapidly changing market. With technological advances often leading to innovations that can bring rapid growth, it’s important to be aware of what will come next so you can remain competitive and capitalize on potential opportunities. 

Now is a great time to start preparing for what might come next by exploring some of the most promising trends that are likely to become more popular in the coming years. 

In this blog post, we'll take an in-depth look at where video content could be headed by discussing key insights into how technology will impact consumers' viewing habits.

AI Editing Workflows 

AI editing workflows are becoming increasingly commonplace as more and more producers take advantage of the convenience and efficiency they offer. With AI editing, users no longer need to manually scroll through each frame of their video; instead natural language processing (NLP) and chatbots can be relied on to quickly create automatically drafted scripts from which videos can be edited. 

AI workflows are beneficial for both independent entrepreneurs who wish to save time and money, as well as for organizations with ample resources that want to ensure the highest quality results. 

AI editing is significantly streamlined compared to traditional methods, allowing producers to focus on what really matters - delivering high-quality content.

Silent Video

Silent video is becoming an increasingly popular format, especially since many people watch videos on mute or without sound. To ensure that your message still comes across loud and clear to viewers, incorporate captions or subtitles into your videos. 

Doing so will enable you to reach a wider audience while also keeping them engaged with your content. Silent video is a powerful tool as it allows people to easily access the information regardless of their current location.

Animated Collage 

Animated collages have become a popular way for video producers to express themselves and make their videos stand out amongst the competition. Animated collages give producers the ability to combine a variety of animation styles to create clips that are captivating and visually appealing. 

Not only does this add personality, but also ensures viewers are entertained as they watch. This style of production has been brought to light in recent shows such as “The Boys”, where scenes were combined with cartoon animations to give the clips an extra layer of vibrancy and interest. 

Animated collages are proof that even with simpler technology, you can still create content that is extremely engaging and holds its own against bigger scale productions.

Mixing Animation 

Mixing animation with live-action footage is an effective way to create a more visually engaging experience for viewers. It offers the perfect opportunity to add personality and authenticity, creating a connection with the audience in a more impactful way. 

Mixing animation can bring to life even abstract ideas, making it easier for people to understand them as well as helping to raise your production value. 

When incorporating animation into your content, it’s important to remember that viewers want authenticity over polish and perfection so don’t be afraid to work outside of these boundaries - the results created by mixing animation are worth it!    

Phenyx Video Production

The future of video production is looking bright, with plenty of trends for video producers to take advantage of in 2023—and beyond! By staying up-to-date on the latest trends and experimenting with them today, you can ensure that your videos remain engaging and relevant for years to come. 

If you need help staying up-to-date on the latest video production trends or producing high-quality videos that resonate with your audience, reach out to Phenyx. 

Our team of experts are always stays ahead of the curve and would be happy to partner with you to produce stellar video content that meets your needs.